Developing a strong brand identity for your business is an important factor in its success and Live Engagement plays a valuable part in helping you to establish a personality that will differentiate your online business and positively influence high-value purchasing decisions. It’s more than just a logo and a visual identity, but a demonstration of the quality, service and reliability of your organization – the results speak for themselves:
Today, most consumers start their research online irrespective of what they’re buying. So your first opportunity to build brand awareness and goodwill is via your website. And where the product or service that you are selling requires more thought that a quick click into the cart, the opportunities for brand building and nurturing a customer relationship are huge.
Buying a car for example requires research, questions about the spec, discussions around financing, online car-building, and a visit for a test drive. Engaging with that customer early in their research helps you educate them on key value drivers before you lose them to a discount obsessed market. Developing a relationship and delivering real value to the customer through engagement, ultimately influences the sale.
With Live Engagement, customer NPS scores regularly exceed 86% and CSAT scores average 96% – the experience is overwhelmingly positive and that will positively contribute to building a strong brand identity.
You wouldn’t leave your premises open for business and un-staffed – the damage to your reputation, sales and brand would be enormous. So think hard about how you want to extend your brand identity to your website.