Will auto shows become big in-person events completely again? Or will they retain virtual elements to showcase cars to remote enthusiasts? Read our latest article published in Auto Success Online to find out if car manufacturers should be considering investments in technology, staff, tools and marketing to ensure success on and off the physical “showroom” floor.
Car companies and distributors are investing in the technology to create a virtual experience and not just to address the short-term business and sales needs generated by the pandemic. Consumer behavior is changing, and brands need to be proactive and innovative to capture their interest. The technology that is designed to create a virtual auto show can also be used in everyday sales situations. This allows consumers to shop virtually for a car and still have an immersive, personalized experience that will leave them delighted and ready to close a sale on the car of their dreams.
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