Read our latest article published in WardsAuto to discover how consumer shopping habits have changed during the global pandemic, and how auto dealerships are quickly pivoting to seize new sales opportunities in this rapidly evolving environment. With a projected worldwide market size of more than $1.3 billion by 2024, chatBOTs will be a driving force for business communications. Deploying AI-powered chatBOTs can be the first step in a digital engagement strategy for automotive dealerships.
Here are a few reasons why chatBOTs are key to creating the best possible experience for customers who are taking part, or all, of their car buying journey online.
- Capturing potential customers in a virtual environment is all about compelling, sustained engagement. It’s important to create an experience where customers can engage whenever they want, from anywhere, on any device.
- Today’s car buyers most often are doing their research between 6 p.m.-10 p.m., so evening and after-hours can be the busiest and most valuable period for dealerships to attract and engage car shoppers.
- When human assistance is required, chatBOTs can seamlessly route the customer to a live service or sales agent for a text, voice, or video chat.
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