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At Joe Duffy Group’s Digital Dealership, The Doors Are Always Open!

At Joe Duffy Group’s Digital Dealership, the Doors Are Always Open!

Post Series: Automotive

What if you could step into a car dealership at this very moment, and shop for your next vehicle? What if you could carefully inspect every car on the lot, inside and out, and ask a salesperson as many questions as you’d like?

Now, what if you could do all of that without ever leaving your living room?

Joe Duffy Group, Ireland’s Digital Dealership, has transformed how it sells new and used cars and provides customer service. A customer can see vehicles in the showroom, request a personalized live video tour, schedule a test drive, obtain a part exchange, get questions answered by the digital support team, apply online for finance and request to have a car delivered, all without having to leave the comfort of their home.

Here’s how it works. This digital dealership recreates every aspect of the in-person experience. So even though the physical dealership is closed or a visit is inconvenient, customers can still “visit” the showroom virtually. It’s the best of both worlds, really. Using a PC or their mobile phone, from the comfort of their home or a wooded trail, customers can see any vehicle they’re thinking of buying. 

Using Vee24’s live engagement platform, the Duffy Group has made their business a “truly digital dealership,” because they’ve taken the most important aspects of a car dealership and transferred it to the digital space. Selling cars is about building trust, and that’s exactly what this automotive live chat technology is making possible. When a customer “visits” the showroom virtually, they are actually getting the same kind of access and interaction they’d get on a “real” visit. They can ask questions, look under the hood, and poke around for dents and dings. They can even ask the salesman to kick the tires! That’s the kind of experience that builds trust and strengthens relationships; it’s no wonder that online customers are scheduling a test drive at a much higher rate than a non-assisted website visit and even buying cars completely online.

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